design duty

rowenazita 2007-2009…when it was just an “expensive hobby.”

Gratitude to all of my family and friends who supported from jump.

Low-maintenance, high-style clothing for multifaceted women who dress to dance everyday. Contact me for a private, personalized shopping experience and to tell me what you think!

rowenazita Elevator Pitch

April 30th, 2010

rakia! in rowenazita

What it is:

I make and design versatile lycra-based dresses for stylish women. My pieces are for women who “dress to dance everyday:”  low-maintenance and high-style clothing for multi-faceted women who find themselves in a multitude of situations.

My dresses make you feel like moving. They get you noticed. And because only one or two of a kind are produced you won”t look like anyone else. Let me invite you to my next private event so that you can see for yourself.

Created at 15secondpitch.com.   It’s some place to start.

Onscreen it looks a bit stilted, but what will my mouth do with it? Does it ‘call you to act’? Will test this weekend.


2010 Sample Parade

April 29th, 2010

I gave myself a project. I gave myself a deadline. Rudimentary, yes but it gets the point across.

I’m getting closer and closer to clearly portraying the rowenazita ethos in a way that the random public can verbalize. To paraphrase the former stylist that I met last weekend:

They’re easy. Looks like you can throw them in the wash, dry it, roll it up and put it in your bag. You have a hot date, slip it on after work, or just wear it and change your shoes. Wear it on the beach, then slip on some heels and go to a club.

Yep, he got it.

I have private sales of my latest samples.  Contact me to be in on the exclusivity.

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